Case Studies

Tito's Handmade Vodka

"We see the toys in so many consumer's hands, and we hear consistently that their dogs love them! The sales and the traffic on our social media speaks for itself."

Beth Bellanti // Tito’s Handmade Vodka

Overview

We partnered with Tito’s Handmade Vodka to produce a full “Vodka for Dog People” pet merchandise line.

The Tito’s Dog Toy is a plush, floatable, squeaky toy modeled after Tito’s iconic bottle silhouette. This toy is a bestseller in Tito’s pet collection and regularly featured across their merchandise lineup.

Marketing Highlight

Product Visibility

Tito’s prominently showcases the Tito’s Dog Toy across its social feed and dedicated pet merchandise store. Repeated posts feature customer dogs enjoying the toy reinforcing visual identity and brand lifestyle presence. These recurring product mentions signal how central the toy is to Tito’s pet-lover outreach.

The Result
  • Memorable design: The toy replicates Tito’s bottle shape, making it instantly recognizable and conceptually fun.
  • Frequent social mentions: Its repeated presence in Instagram content makes it a core part of Tito’s brand storytelling.
  • Emotional resonance: As a dog‑centric product tied to charitable giving, it aligns with Tito’s mission and customer values.
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