Scooter's Coffee

We partnered with Scooter’s Coffee to design a playful pet merchandise line that mirrors their beloved brand identity, included:

• Pup Cup Dog Toy: A plush, squeaky toy modeled after Scooter’s iconic Pup Cup drink - crafted from canvas and fleece with stitched branding for a fun, durable design.
• Caramelicious Plush Toy: Cute plush shaped like the signature Caramelicious drink, built for fetch and cuddle time.
• Supporting accessories like branded pet bandanas and themed leash toys rounded out the collection.

Scooter’s Coffee created buzz and foot traffic by giving away branded plush Pup Cup Dog Toys to early customers arriving with their pups during special store events—turning a simple product into an engaging customer experience.

The Result

This on-brand, pet-centric activation created a memorable in-store moment - which was then amplified across social media platforms as customers shared photos and videos with their pups and plush toys. The result: heightened engagement and user-generated content (UGC), reinforcing Scooter’s outdoor- and dog-friendly identity and significantly boosting digital reach with authentic, shareable moments.

The pet collection was integrated into Scooter’s Coffee’s merchandise page and featured in social content alongside drink imagery - reinforcing brand cohesion between coffee and canine fun.