The Need

Portland Leather wanted to create a unique product that reflected its brand aesthetic while giving customers and employees a fun way to include their dogs in the brand experience. The goal was to extend the brand beyond leather goods and create a memorable item that would resonate with its loyal community.

The Solution

PrideBites developed a custom plush dog toy inspired by Portland Leather’s signature tote bag, carefully replicating the brand’s recognizable design details in a pet-friendly format.

The Result

The custom toy became a highly engaging brand extension that delighted customers, strengthened brand affinity, and gave Portland Leather a unique way to celebrate the connection between its products and the pet-loving lifestyle of its audience.