Case Studies

Portland Leather

Turning Iconic Accessories into Playtime Favorites

We partnered with Portland Leather Goods to create a Dog Toy Set that perfectly blended their leather lifestyle aesthetic with playful pet design.

Marketing Highlights

Portland Leather timed the toy set release to National Pet Day, aligning brand equity with pet culture. The brand’s social media channels featured playful copy such as:

“Tomorrow is #NationalPetDay! … launching our new dog toy tote with toys inside! Now you can finally match with your pup!”

This approach aligned with the pet holiday, leveraging the theme to build excitement and relevance.

The Result
  • On Instagram, they announced the new set with visually appealing sneak-peek content tied to National Pet Day, making it shareable and festive.
  • The brand prominently features user reviews and customer testimonials on its product page, underscoring happy dogs and their owners
  • This highlights user-generated content (UGC) and authenticity, reinforcing trust and emotional appeal. Bazaarvoice emphasizes PLG’s strategy of weaving customer reviews into social ads to build credibility.
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