The Need

Heinz wanted a unique way to celebrate one of Pittsburgh’s most iconic brands while creating a product that would resonate with visitors, customers, and pet-loving fans. The goal was to extend the Heinz brand into the pet space with merchandise that felt authentic, memorable, and giftable.

The Solution

PrideBites designed a collection of custom pet products inspired by the Heinz brand, including dog toys, cat toys, collars, and leashes that captured the recognizable look and personality of Heinz while maintaining high-quality construction and play value.

The Result

The collection quickly became a customer favorite, generating strong demand from visitors and creating an additional retail opportunity for the brand. The products helped Heinz engage pet parents in a new way while strengthening brand affinity through a fun, shareable experience.