Cat Accessories Market Grows Because Of Cat Adoptions

Marketing Tip

Cat Accessories Market Grows Because Of Cat Adoptions

A report published in PR Worldwide Public Relations should spur excitement among pet businesses, particularly those that sell cat-related products. From 2021 to 2031, cat accessory sellers can anticipate high demand for their products and heightened customer engagement from new cat owners, many of whom have adopted cats during the pandemic.

Now that more people have become cat parents and are looking forward to a wonderful new life with their wards, the need for unique and high-quality cat accessories will steadily go up. The market looks especially promising in the US and Canadian, where cat parents are most willing to spend on niche products for their cats’ health and wellbeing. 

Increased Cat Adoptions Means The Cat Accessories Market Is On The Rise

The rise in cat adoption and ownership rates signals new opportunities for your pet business. This is a good time to market specialty cat accessories like customizable cat collars and customized catnip toys.

Make your company the top choice for new cat parents who are getting the hang of post-adoption life with their fur babies.

Here are some tips that you can follow:

Introduce a variety of products. Let new cat parents know the different types of pet products they can buy at your store. If they adopt another cat into their household—which is definitely a possibility for those who’ve had positive cat ownership experiences—they will know where to look for their next purchases.

Find the best distribution channels for your cat accessories. You can sell cat accessories from a physical store, from an online store, at pet trade fairs or at other stores in exchange for a commission. The goal is to make your products visible to the new cat owners who need them.

Market cat accessories as products worth spending on. Emphasize qualities like comfort, durability and a custom factor that customers won’t find at any other shop. Pitch your products as cat accessories that they can rely on for a long time, and that will make their pet parenting journeys even more special.

Help cat parents visualize happy, healthy and complete lives for their new pets. Consider running an advertising campaign featuring cat accessory products. Along with photos and videos of your customers with their cats, you can share practical tips about cat diets, cat training and cat behaviors. This will give your customers the confidence they need to raise a healthy and well-adjusted cat companion.

To get updates on the pet product industry, and tips on how you can reach out to your cat owner customers, be sure to check out the PrideBites blog.

Expand your repertoire of pet merchandise for both cats and dogs, like customizable dog collars, and kickstart a project with PrideBites today!

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