O.P.I

We designed a custom plush toy for O.P.I. - modeled after the brand’s iconic polish bottle shape and finished in their signature color palette. The toy features the classic O.P.I. bottle silhouette, branded label details, and a squeaker inside for play engagement. Constructed with durable materials, it blends brand identity and playful design, making it perfect for both photo ops and everyday pet fun.

On National Dog Day, O.P.I. launched a giveaway featuring the custom plush dog toy, inviting followers to enter for a chance to win. The campaign was open globally, with participants required to engage with the brand on Instagram. This simple yet powerful activation generated immediate buzz: lots of user comments, shares, and pets posed with the toy in follower posts.

The giveaway post drove a surge of engagement. By tying the toy into a global celebration, O.P.I. reinforced its playful, lifestyle-driven identity and successfully extended its beauty brand into the pet space - creating buzz, boosting visibility, and connecting with a wider community of pet-loving consumers.