Farmers Brewing Co.

Farmers Brewing Co., a family-owned craft brewery rooted in California’s farmland, wanted to extend their brand into the pet world in a way that felt authentic and fun. PrideBites partnered with them to create a custom pet merchandise line that reflected their values and their flagship beers.

Farmers Brewing used the pet merchandise to complement their tasting room experience. Visitors could not only sample their beers but also pick up fun branded items for their dogs, creating a memorable, family-friendly experience that connected lifestyle with brand.

The brewery also leaned into giveaways and event promotions, using the toys and accessories as conversation starters. The merch became a tangible way to thank loyal customers, while also drawing in new ones who saw the products shared on social media.

Farmers Brewing tied their beer identity directly into pet merchandise, making the products instantly recognizable and meaningful to fans. Creative variety encouraged repeat purchases and higher customer engagement.
The products fostered community and UGC, expanding Farmers Brewing’s reach online while building stronger in-person connections at their brewery.

With PrideBites’ design support, the brewery seamlessly merged craft beer culture with pet-parent lifestyle, creating a lasting impression with their audience.