Arby's
The Idea
You might think of trips through the drive-thru as solitary experiences, but the truth is that drivers are often accompanied by their four-legged best friend (or two, or three). Recognizing furry companions riding shotgun has garnered internet clout for many brands — the “puppachino” is a TikTok staple.
Arby’s understands that more than their customers love their food, they adore their pets. As a family-friendly brand, entering the pet market allows them to embrace all members and build brand loyalty. While pet parents might not want to feed Fido a Big Beef n’ Cheddar, a plushie is right up their alley.
![](http://pridebites.com/cdn/shop/files/arbys.jpg?crop=center&height=600&v=1667129183&width=1000)
The Procss
Our Arby’s partnership started with two simple questions: what defines Arby’s, and how can we translate that into something pet-friendly? We distilled this down to the items that are signature Arby’s — the roast beef sandwich and the classic Arby’s drink cup. Then, we translated this into plushies and festive pet PJs that are perfect for holiday family photos.
![](http://pridebites.com/cdn/shop/files/arbysprocess.jpg?crop=center&height=600&v=1667129455&width=1000)
The Result
![](http://pridebites.com/cdn/shop/files/01_1480daff-02d7-441b-a908-5f7ea372b4cc.jpg?crop=center&height=500&v=1667129342&width=500)
![](http://pridebites.com/cdn/shop/files/02_c3ad5543-bd14-402d-ac3e-f651fca991cf.jpg?crop=center&height=500&v=1667129342&width=500)
![](http://pridebites.com/cdn/shop/files/03_54fdc4b8-2d88-4754-81b5-5e69da2d1c7b.jpg?crop=center&height=500&v=1667129343&width=500)
![](http://pridebites.com/cdn/shop/files/04_35163178-6e84-4807-b0f2-36a15e62433b.jpg?crop=center&height=500&v=1667129342&width=500)
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