Arbys Case Study Branded Dog Toy Marketing Campaign

Food

Arby's

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Overview

You might think of trips through the drive-thru as solitary experiences, but the truth is that drivers are often accompanied by their four-legged best friend (or two, or three). Recognizing furry companions riding shotgun has garnered internet clout for many brands — the “puppachino” is a TikTok staple.

Arby’s understands that more than their customers love their food, they adore their pets. As a family-friendly brand, entering the pet market allows them to embrace all members and build brand loyalty. While pet parents might not want to feed Fido a Big Beef n’ Cheddar, a plushie is right up their alley.

Marketing Highlights

Our Arby’s partnership started with two simple questions: what defines Arby’s, and how can we translate that into something pet-friendly? We distilled this down to the items that are signature Arby’s — the roast beef sandwich and the classic Arby’s drink cup. Then, we translated this into plushies and festive pet PJs that are perfect for holiday family photos.

The Result

Our Arby’s partnership started with two simple questions: what defines Arby’s, and how can we translate that into something pet-friendly? We distilled this down to the items that are signature Arby’s — the roast beef sandwich and the classic Arby’s drink cup. Then, we translated this into plushies and festive pet PJs that are perfect for holiday family photos.