The Need

Arby's wanted to create a unique merchandise offering that extended its iconic brand beyond the restaurant experience. The goal was to develop fun, recognizable pet products that would resonate with loyal fans and provide an engaging retail opportunity.

The Solution

PrideBites created a collection of custom pet merchandise inspired by Arby's most recognizable menu items and branding, transforming fan-favorite products into playful toys and accessories for pets.

The Result

The collection gave Arby's a new way to connect with customers, generating excitement among pet owners and brand enthusiasts while creating a memorable extension of the Arby's brand experience.