Former Stray Chosen As Professional Dog Beer Taste Tester

Marketing Tip

Former Stray Chosen As Professional Dog Beer Taste Tester

After Ethan, the dog, was found in dire conditions at the Kentucky Humane Society’s parking lot, he served as an inspiration to his community. Now happily adopted by a local family, Ethan has reached another milestone: he’s just been chosen as Busch Beer's new Chief Taste Testing Officer for Dog Brew, according to People.

The job called for a “very good” dog with a refined palate and an outstanding sense of smell—qualities that the resilient Ethan showcased. Now, the dog judges non-alcoholic beer products according to “sniffability, deliciousness, and drool factor.” The job has its perks and privileges, and Ethan is entitled to a salary of $20,000, pet insurance and free Dog Brew.

Getting a dog to serve as a food and beverage company’s brand ambassador is nothing new, but it’s something that continues to make waves among consumers who are pet owners. To reach more pet owners, some companies have expanded their product line to include pet-safe food and beverage products, just like Busch.

Others have commissioned beverage- or food-themed wholesale dog toys and customized pet plushies that they can use as promotional items for their marketing campaigns, such as customizable beer can dog toys. Companies that gave away wine bottle-shaped custom plush toys, for example, allowed pet owners to share a moment with their pets, even though their canine companions can’t exactly consume alcoholic products.

There are apparel brands that have decided to reach out to pet owners by offering wearable custom dog items like dog bandanas and branded T-shirts for canine companions.

If you’re planning to expand your product line to include pet toys or if you want to commission pet merchandise that will remind pet owners of your brand, PrideBites can help. Our team is made up of experienced pet product designers, and we also manufacture high-quality personalized dog products for wholesale purposes. Check out our product catalog and get in touch with us today so that we can help you turn your company into a pet-friendly brand.

For more inspiring news about pets and tips for marketing to pet parents, visit the PrideBites blog today.