If you’re looking for ways to make pet owners notice your business online, your social media posts must emotionally resonate with them. To build meaningful relationships with this unique market, you’ll need to know what makes them tick as well as how to cater to them. If you want to learn how to sell to pet parents on social media, read on for more information:
Craft Posts that Engage Your Audience
Knowing what appeals to your customers is the key to crafting an effective social media content calendar. Generally speaking, posting pictures with cute animals is a sure-fire way to get likes on your post. However, witty and thoughtful captions are what will help your brand stick in your audience’s minds. In addition to relatable posts, pet owners also appreciate in-depth reviews of products that may come in handy for taking care of their fur babies.
Listen to Customers and Respond Quickly
Always take the time to read and respond to the comments pet owners leave on your social media posts. It’s a great way to show them your business cares about what they have to say. This is especially important if they point out any aspects of your product or services that may potentially affect their fur babies.
Play Around and Have Fun with It
Some brands make the mistake of using a tone that’s too formal when creating their social media posts. Depending on your target market, though, you might be more likely to connect with them by using a more light-hearted and conversational writing style. When talking to pet lovers, you can always go for a casual and playful tone. You can even use popular pet memes with funny captions to grab their attention.
Reward Your Customers
Pets aren’t the only ones who respond well to rewards. That’s right—their owners do, too. That being said, you could show your loyal patrons your appreciation by posting discount codes on your social media feeds. You could also host online giveaways or flash sales to celebrate certain milestones, such as reaching a certain number of followers on your account.
Take Advantage of User-Generated Content (UGC)
Leveraging UGC is an easy way to build up your content calendar. And with pet lovers, you’ll never run out of content, as they love to post about their fur babies regularly. So take the time to share and repost their pet’s pictures, especially if thy feature your company or product.
Promote Brands You’re Associated With
Another way to attract pet parents on social media is to bring attention to your business partners. For instance, if you’re teaming up with a manufacturer that’s well-known for producing quality pet products, be sure to promote that. If customers see that your brand is affiliated with trusted businesses in the pet industry, they’re more likely to view your business in a good light as well.
Use Your Platform for Good
Pet parents can be particularly vocal about causes they believe in, such as animal rights and environmental issues. Hence, using your social media platforms to advocate for such changes is a powerful way to emotionally connect with your audience. That being said, you must be genuine in your efforts, as pet owners can tell when brands are only providing superficial support.
No matter which of these tips you use, always do your best to appeal to the emotions of pet owners. Only by doing so can you form a real connection with them. And the earlier you start, the better. Hence, it’s best to implement these social media strategies as soon as possible.