While traveling in Argentina in 2006, TOMS’ Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need. One for One®.
Why Pet Market?
TOMS was looking to test the pet market by creating a couple items that would resonate well
with their strong following. TOMS was looking to sell the items via their website (TOMS.com)
as well as testing the product line in 2 of their retail locations to start.
It was important for TOMS to create high quality pet products that maintained a high level
of brand standard as well.