Every business wants to be unique. If you're creating a widget, how can you make your widget stand out from the crowd? If you're a brewery, a bakery, a car company, dating website, shoe company or a local pet store what can you do to be memorable?
It's not easy to rise to the top of a noisy and sometimes crowded marketplace. One way to be unique is to invest in branded dog products.
You may be saying, "but we are a brewery, car company, bakery... fill in the blank... we aren't a dog company!" That's correct BUT how many of your employees have pets? How many upper management does? How many of your customers, or the customers you want to reach, love their furbabies?
If you haven't asked yourself this question, you need to. Your demographic gathering strategy may not have been to ask: Do you have a cat or a dog or both? But maybe it should have. No reason you can't start gathering that information right now is there?
Pet parents are willing to go into debt to care for their pets. Empty nesters consider their dogs their children. Millennials are using their furbabies as "practice" babies before they commit to parenthood.
More than $70 BILLION is spent in the United States on pets. Wow! Don't you want a slice of that pie?
Should Your Marketing Include Branded Dog Products?
What can you, a non-pet-centric business do to connect with your pet-loving customer?
1. Make your site pet-friendly or pet-welcoming. Many breweries we work with have thrown open the doors to pets and their humans.
2. Sell pet-centric merchandise. Yes, you can still sell branded human products, but a pet parent might be more inclined to buy his dog a hat or a toy or a blanket or bed with your brand on it than he might be to buy a t-shirt for himself.
3. Market the branded pet products. If you're selling leashes, collars, beds, bowls, hats or dog toys, display them in a place your customers can easily see. If you have a pet-friendly location, let the dogs play with some of the branded toys or drink out of a branded bowl or even lie down on a bed that is emblazoned with your company's logo. If the pet is comfortable and if your business is making an effort to welcome the pet, the pet parent will want to have a souvenir of her time at your location.
4. If you're having a grand opening or another onsite event, give away dog toys or products with your brand on them. The pet parent may not remember your event, but if his dog is playing with a toy with your company's logo on it or wearing a collar with your logo on it, he will have a constant reminder of your business and may be more inclined to come back.
5. Online retailers can get into the branded pet product game, too. If you sell products online, invest in branded pet products like a bandana or a toy and put it in with the orders you're mailing. Offer a branded dog product as a gift with purchase. Use branded dog products as an enticement, "get this free dog toy when you spend $20" or whatever figure makes sense.
6. Use branded dog products as giveaways. Grand openings, attendance at a pet trade show or even selling your branded pet products to raise money for a local shelter or rescue is a great way to use branded dog products that have your company's name and logo on them.
PrideBites connects brands to dog owners in a way that forges an amazing emotional connection and converts customers to loyal followers. PrideBites’ turnkey solution helps you differentiate yourself from your competition in a way that your followers won’t stop talking about.
For information on branded and promotional products for your business, contact PrideBites today and corner your market on the share of consumer dollars spent on pets by pet parents.
Pridebites, Stories Of A Pet-Loving Brand.
Contact us for your FREE pet product mock-up.