We have amazing social proof of how well dog-related social media posts can enhance your reach and your brand recognition among the pet community
PrideBites and Jeppson’s Malort worked together recently on a dog toy giveaway to introduce Jeppson’s Malort followers to their custom designed dog plush toy. The giveaway coincided with National Dog Day so it was incredible timing!
Jeppson’s Malort hosted a giveaway on its Instagram page in early October. Up for grabs were three of its new Malört plush dog toys. Our design professionals worked with their marketing team to come up with a design that was unique and that dogs would love! The dog toys were a great way for the pup to indulge in a little yappy hour with a toy when his people are indulging in their own happy hour?
To enter the contest and qualify to win, followers were asked to:
- Follow Pridebites on Instagram
- Follow Jeppson’s Malort on Instagram
- Tag friends who might want to win a toy for their pup!
- Use the designated hashtags
The pet-centric post exponentially increased reach and engagement by close to ten times the typical engagement.
According to Jeppson's Malort, as a result of the collaboration they received:
1. Impressions -- 6,418
2. Reach -- 4,980
3. Follows -- 46
4. Likes -- 489
5. Post interactions -- 1,073
When asked about their feelings on the collaboration they said, "The post performed well, generated a lot of audience engagement and produced a good number of new followers for us. Wins all around!"
On the Pridebites IG page we gained close to 100 followers simply from being tagged in the giveaway.
These numbers are evidence that if your brand wants to increase engagement, build a community of pet lovers and potentially make more sales you want to post dog-centric giveaways. Asking people to do something quick and easy like commenting, sharing and using a hashtag for a chance to win increases your visibility!
PrideBites is seeking more collaboration partners looking to break into the lucrative pet market, increase social reach and build a community of pet parents who love your brand!