Toy stores add wholesale pet products by carrying a small line of dog and cat items in the store's own name and colors: plush dog toys, plush catnip toys, bandanas and bowls that sit beside the plush wall and the gift table. PrideBites makes these to order with a free mockup, minimums set per size and per design, and production of six to eight weeks before shipping.

This guide is for the owner, buyer or merchandiser at an independent toy store, toy chain or children's gift retailer deciding whether a pet line belongs in the store.

Last updated: September 2026

Why would a toy store carry pet products?

A toy store already sells plush, play and gifts, and its buyers already know how to merchandise a plush wall. A pet line extends that skill to a customer the store already serves: the household with a dog or a cat. Roughly 95 million U.S. households own a pet (APPA).

A pet item in the store's own name is also exclusive. A plush dog toy or bandana carrying the store's logo cannot be found on a marketplace, so it does not compete on price with anything online. Pet owners are fiercely loyal to brands that acknowledge their animals, and for a store that depends on gift buyers and repeat visits, a product that includes the family pet is a small signal that the store sees the whole household.

What sells in a toy store pet line?

• Plush dog toys. The closest fit to the existing plush assortment. The Original PrideBite is the award-winning flagship, and custom plush can be made in the store's colors and mascot.
• Plush catnip toys. A cat option, so the line serves cat households too.
• Bandanas. One size, easy to display on a peg or at the register.
• Bowls and placemats. A home item that works as a gift for a pet owner.
• Collars and leashes. A premium tier in the store's colors for regulars.

Start narrow. A small display of plush toys and bandanas will tell you more than a full aisle, and it shows which pieces your customers reach for first.

Where does the line fit in the store?

• Next to the plush wall. A pet section beside the existing plush puts the new items in front of shoppers who are already buying soft toys.
• Gift table and register. Small, one-size items work for add-on purchases and for gift buyers shopping for a pet owner.
• Seasonal displays. A limited design for a holiday or event can be sold for its run and then retired. The seasonal merchandise guide covers planning short runs.
• Online store. A pet line is light, ships well and gives the web shop a product that is not available anywhere else.

For a comparable retail case, see the gift shop guide. For the collectible angle, see the retail collectible plush guide.

How do minimums work for a toy store?

The minimum order quantity is per size and per design, and sizes cannot be mixed to reach a minimum. Custom plush can go down to 250 units for a design, and quantity price breaks apply at thresholds that vary by product. The minimum order guide explains the rules in detail. A custom plush is the same product as a plush dog toy without the squeaker, with the same production line and the same six to eight week turnaround.

If the store wants the line under its own label, private label is available.

What is the timeline?

Production is six to eight weeks and does not include shipping time. Custom plush can vary by complexity. For the holiday season or a store anniversary, count back from the date, add transit, and add the design and approval step in front of that.

The design step is free. A custom mockup typically comes back within about 48 hours with no cost and no commitment, which gives the buyer something concrete to judge. Free samples are available through an account executive.

Safety and sourcing

All products are safe for dogs and cats and are Proposition 65 compliant after safety testing. These are pet products, not children's toys. Manufacturing is in China and India, and shipping is by UPS and DHL.

Frequently asked questions

Are these children's toys?

No. They are pet products, made to be safe for dogs and cats. A toy store carries them in a pet section, separate from children's toys.

What is the best first item for a toy store?

A plush dog toy or a bandana. Plush sits naturally beside the store's existing assortment, and bandanas are one size, so the per-size minimum is simple.

Can we make a plush in our store mascot?

Yes. Custom plush is made to your colors, logo and artwork, and can go down to 250 units for a design. The process starts with a free mockup, typically back within about 48 hours.

Do we need pet industry experience?

No. PrideBites handles design, production and fulfillment from brief to doorstep and has worked with more than 500 brand partners. The store brings its brand and its customers.

See your store on the product

The fastest way to judge whether a pet line fits your store is to see your logo on it. Start a project for a free mockup, no cost and no commitment, or read more on reselling with PrideBites.