Last updated: July 2026

Private label pet products are pet items you sell under your own brand, designed and manufactured for you and ready to add to your assortment. With a turnkey partner, you can launch a branded pet line (toys, collars, apparel, and more) without any pet-industry experience.

For a brand with a loyal following, that is one of the simplest ways to extend into a category customers already care about, and to capture revenue that would otherwise go to a generic pet retailer.

What are private label pet products?

They are your products, made by someone else. You provide the brand (your name, logo, and colors), and your manufacturing partner handles design, production, and fulfillment. The finished goods carry your identity, not the maker's, so a private label pet line looks and feels like a natural part of your catalog.

This is different from a one-off promotional giveaway. Private label is about selling: adding a pet section to your store, online or in-store, either seasonally or year round.

Why add a pet line to your assortment?

Because pet owners are loyal, engaged, and often higher-income, and they reward brands that acknowledge their animals. 95 million U.S. households own a pet according to the American Pet Products Association, and Americans spent 158 billion dollars on them in 2024. Adding branded pet products lets you serve that affection directly, lift average order value, and deepen the relationship with customers you already have.

It also differentiates your shelf or your storefront. A branded dog toy or collar is something a fan of your brand cannot buy anywhere else, which turns everyday customers into repeat buyers and ambassadors.

What can you private label?

A full range of products, all fully customizable in your colors and logo:

• Custom dog toys, led by The Original PrideBite plush, plus rope, frisbee, and tennis styles
• Collars and leashes under the "For a Walk" line
• Bandanas, caps, and other accessories
• Home and living items like bowls, blankets, and beds
• Apparel, from hoodies and tees to jerseys

You can browse examples in the PrideBites product catalog to see how customization looks in practice.

How the process works

You start with a free custom mockup, typically within about 48 hours, at no cost and no commitment. Once the design is right, production runs about 6 to 8 weeks (custom plush can vary with complexity), which covers production only and does not include shipping.

Minimum order quantities apply per size and per design, because everything is made to order, and mixing sizes to reach a minimum is not permitted. Most items carry a small one-time setup fee, with a separate setup fee for smaller custom plush runs. Private label is available, and free samples can be arranged through an account executive.

In-store, online, seasonal, or year round

A pet line is flexible. You can add a permanent pet section to an existing assortment, upgrade a basic pet offering with more stylish and higher-quality products, or sell exclusive short-run items tied to an event or season. The right approach depends on your audience and your sales channels, which is exactly what an account executive will help you map out.

To understand why the audience is worth serving, the guide on why brands target pet owners covers the demand and loyalty behind a branded pet line. Resell with PrideBites walks through the partnership itself, and resell tips covers merchandising a pet line once it lands.

Frequently asked questions

What is the difference between private label and promotional products?

Private label products are made under your brand to sell as part of your assortment. Promotional products are branded items you give away to market your brand. Many brands do both, but private label is a revenue line, not a giveaway.

Do I need pet-industry experience?

No. PrideBites is turnkey, brief to doorstep. You bring the brand and the audience, and the team handles design, production, and fulfillment.

What is the minimum order?

Minimum order quantity is set per size and per design, since each product is custom made. You cannot mix sizes to reach a minimum. Request a mockup and the team will confirm the minimum for your chosen products.

Can I sell the products in my physical store and online?

Yes. A private label pet line works in-store, online, or both, and can be offered year round or as a seasonal or short-run release.

How do I get started?

Request a free mockup or start a project, and an account executive will help you choose products, confirm quantities, and plan timing.

Ready to add a branded pet line?

Get a free custom mockup, typically within about 48 hours, with no cost and no commitment. Start a project and we will help you build a private label pet line your customers will want to buy.