Tack and equestrian stores add wholesale pet products to serve the other animal in their customers' lives: the barn dog. A store-branded line of collars, leashes, bandanas and toys sits naturally next to halters and grooming supplies, and it carries the store's name out of the barn and onto every walk.

This guide is for the owner, buyer or merchandiser of a tack shop, saddlery or equestrian retailer deciding whether a branded pet line belongs in the assortment.

Why a pet line fits equestrian retail

An equestrian store already sells to people who care for animals and spend on them. When a rider also owns a dog, a collar or leash from the store they trust for their horse is an easy addition to the basket.

The wider market is large: roughly 95 million U.S. households own a pet, and pets accounted for $158 billion of U.S. spending in 2024, with $165 billion projected for 2026 (APPA). Pet parents don't just buy products, they buy belonging, and a line in the store's colors lets a customer's dog belong to the barn too.

What to stock

• Collars and leashes. The core of the line. Nylon, weatherproof and martingale collars in store colors, with options such as metal buckles or embossed emblems, plus matching leashes. The wholesale dog collar guide covers sizing.
• Bandanas. One size and simple to merchandise at the counter. See the wholesale dog bandana guide.
• Plush and rope toys. A horse, saddle or boot-shaped plush in the store's style, or rope toss and tug toys.
• Blankets and beds. Branded blankets for the truck, the trailer or the tack room.
• Bowls and waste-bag holders. Collapsible travel bowls and poop-bag holders for show days and trail rides.

Your store brand or a barn brand

Products are made to your colors, your logo and your identity. Private label is also available, so the pet line can carry its own name rather than the store's. The private label guide explains the difference.

A store that serves a particular riding community can also design around it: a show series, a local hunt or a boarding barn it supplies. Each design is its own order line, so plan which communities justify their own design.

How minimums work

The minimum order quantity is per size and per design, and sizes cannot be mixed to reach a minimum. For collars and leashes that shapes the first order more than anything else: each size of each design is its own line, so start with the sizes and colors you are most confident in.

Custom plush can go down to 250 units for a design, and quantity price breaks apply at thresholds that vary by product. The minimum order guide covers the detail.

Timeline

Production is six to eight weeks and does not include shipping time. Custom plush can vary by complexity. For show season, a holiday catalog or a store event, count back from the date, add transit, and add the design step in front of that.

The design step is free. A custom mockup typically comes back within about 48 hours with no cost and no commitment, and free samples are available through an account executive.

How it differs from western wear and feed retail

A western wear store sells a fashion and lifestyle look, and a farm and feed store sells practical supplies. An equestrian store sits between them, built around riding and horse care, so a pet line there can lead with quality, fit and the store's own colors rather than price. If your store overlaps with either, see the guides to wholesale pet products for western wear stores and wholesale pet products for farm and feed stores.

Measuring it

Track the pet line's sell-through and margin against comparable accessories, and watch how often it appears in multi-item transactions. Decide what counts as success before the first order arrives, and reorder the best-selling sizes and colors first.

Safety and sourcing

All products are safe for dogs and cats and are Proposition 65 compliant after safety testing. Manufacturing is in China and India, and shipping is by UPS and DHL.

Frequently asked questions

Can the collars match our store colors and logo?

Yes. Collars, leashes and bandanas are made to your colors and logo, with finishing options such as metal buckles and embossed emblems. The design starts with a free mockup, typically back within about 48 hours, with no cost and no commitment.

What should a first order be?

A focused order: one collar design in your most common sizes, plus a one-size bandana. It shows whether riders buy for their dogs before you widen the line into leashes, blankets and toys.

Can we mix sizes to reach the minimum?

No. The minimum is per size and per design, so each size of each collar design is counted separately. Plan the size run around the sizes you expect to sell most.

Do we need pet industry experience to run this?

No. PrideBites handles design, production and fulfillment from brief to doorstep and has worked with more than 500 brand partners. The store brings its brand and its customers.

Start an equestrian pet line

The quickest way to judge this is to see your own colors and logo on the product. Start a project for a free mockup, no cost and no commitment, or see how other retailers approach it on the resell page.

Last updated: September 2026