Western wear stores add wholesale pet products to extend their look to the customer's dog: patterned collars, bandanas and branded toys that match the boots and hats already on the shelves. A store-branded pet line gives a loyal customer one more reason to buy, and it puts the store's name on every walk.

This guide is for the owner, buyer or merchandiser of a western wear store, boot shop or ranch outfitter deciding whether a branded pet line belongs in the assortment.

Why a pet line fits western retail

A western wear store sells a style and a way of life, not only clothing. For a customer who has bought into that style and owns a dog, a matching collar is a natural next purchase.

The audience is broad: roughly 95 million U.S. households own a pet, and pets accounted for $158 billion of U.S. spending in 2024, with $165 billion projected for 2026 (APPA). Pet parents don't just buy products, they buy belonging, and a collar that matches the store's look is a way of belonging to it.

What to stock

• Collars and leashes. The core of a western pet line. Nylon collars in store patterns, with options such as metal buckles or embossed emblems, and matching leashes. Weatherproof and martingale collars are also in the range.
• Bandanas. One size, strong in western prints and the easiest add-on at the register. The wholesale dog bandana guide covers the category.
• Plush and rope toys. A boot, hat or horse-shaped plush in the store's style, or rope toss and tug toys for a ranch dog.
• Apparel. Hoodies, winter coats and jerseys in store colors for customers who dress their dogs.
• Bowls and blankets. Laser-etched bowls and branded blankets for the truck or the porch.

Collars, leashes and apparel involve sizes, so plan the size run carefully. The wholesale dog collar guide explains how to approach it.

An example from western retail

Lane Boots used PrideBites to extend its western lifestyle brand into the pet space, turning signature boot styles into dog toys that kept the brand's recognizable details. The result was a distinctive retail offering for its customers. Read the Lane Boots case study.

How minimums work

The minimum order quantity is per size and per design, and sizes cannot be mixed to reach a minimum. For collars and apparel that shapes the first order more than anything else: each size of each design is its own line, so start with the sizes and patterns you are most confident in.

Custom plush can go down to 250 units for a design, and quantity price breaks apply at thresholds that vary by product. A multi-store chain can order centrally and split stock across locations.

Timeline

Production is six to eight weeks and does not include shipping time. Custom plush can vary by complexity. For rodeo season, the holidays or a store anniversary, count back from the date, add transit, and add the design step in front of that.

The design step is free. A custom mockup typically comes back within about 48 hours with no cost and no commitment, and free samples are available through an account executive.

Your brand or your own line

Products are made to your colors, your logo and your identity. Private label is also available, so the pet line can carry its own name rather than the store's. The private label guide explains the difference.

How it differs from feed and farm retail

A farm and feed assortment is built around practical supplies. A western wear assortment is built around style, so the line should lead with pattern, finish and brand rather than price. If your store also carries feed and farm supplies, the guide to wholesale pet products for farm and feed stores covers that side.

Measuring it

Track the pet line's sell-through and margin against accessories such as belts and hats, and watch how often it appears in multi-item transactions. Decide what counts as success before the first order arrives, and reorder the best-selling sizes and patterns first.

Safety and sourcing

All products are safe for dogs and cats and are Proposition 65 compliant after safety testing. Manufacturing is in China and India, and shipping is by UPS and DHL.

Frequently asked questions

Can collars carry our western patterns and logo?

Yes. Collars, leashes and bandanas are made to your colors, patterns and logo, with finishing options such as metal buckles and embossed emblems. The design starts with a free mockup, typically back within about 48 hours, with no cost and no commitment.

What should a first order be?

A focused order: one collar design in your most common sizes, plus a one-size bandana. It shows whether customers buy for their dogs before you widen the line into leashes, apparel and toys.

Can we mix sizes to reach the minimum?

No. The minimum is per size and per design, so each size of each collar design is counted separately. Plan the size run around the sizes you expect to sell most.

Do we need pet industry experience to run this?

No. PrideBites handles design, production and fulfillment from brief to doorstep and has worked with more than 500 brand partners. The store brings its brand and its customers.

Start a western pet line

The quickest way to judge this is to see your own pattern and logo on the product. Start a project for a free mockup, no cost and no commitment, or see how other retailers approach it on the resell page.

Last updated: September 2026