Surf shops add wholesale pet products by stocking a small line of dog and cat items made in the shop's own name, logo and colors: bandanas, plush toys, bowls and collars that sit beside the tees, hats and stickers. PrideBites makes these to order with a free mockup, minimums set per size and per design, and production of six to eight weeks before shipping.

This guide is for the owner, buyer or merchandiser at a surf shop, board shop or coastal lifestyle retailer deciding whether a pet line fits the store.

Last updated: October 2026

Why would a surf shop carry pet products?

Surf culture and dogs go together. Dogs ride in trucks, wait on the sand and show up at the shop door, and the customers who buy a board or a hoodie are often the same people buying for a dog. Roughly 95 million U.S. households own a pet (APPA), so the overlap with your shoppers is large.

A pet item also gives a surf shop something its larger competitors rarely offer: a product that carries the shop's own mark, in the shop's own style, that customers can add to a purchase for little money. It extends the brand to the dog without asking the buyer to change what they came in for.

How is this different from a general gift shop?

A surf shop sells an identity. The customer wears the logo, puts it on the car and, with the right product, puts it on the dog. The brief is built on the shop's graphics, colors and local break rather than a generic souvenir. For the broader tourist case, see the gift shop guide, and for a shop in a similar active-lifestyle niche, the bike shop guide.

What sells in a surf shop pet line?

• Bandanas. One size, easy to display and the simplest canvas for a logo or a wave graphic.
• Plush toys. A dog toy in the shop's mascot, a board shape or a beach icon. The Original PrideBite is the award-winning flagship.
• Bowls. Useful for beach days and truck trips, and a natural add-on at the register.
• Collars and leashes. A premium tier in the shop's colors for regulars.
• Cat toys. Plush catnip toys, so the line reaches cat households too.

Start narrow. Two or three one-size items near the register will tell you more than a full wall, and they avoid the size question entirely.

How do minimums work for a surf shop?

The minimum order quantity is per size and per design, and sizes cannot be mixed to reach a minimum. One-size items such as bandanas and toys are the simplest place to start for that reason. Custom plush can go down to 250 units for a design, and quantity price breaks apply at thresholds that vary by product. The minimum order guide explains the rules in detail.

If the shop wants the line under its own label, private label is available.

What is the timeline?

Production is six to eight weeks and does not include shipping time. Custom plush can vary by complexity. Surf retail is seasonal, so count back from the start of the busy season, add transit, and add the design and approval step in front of that. The seasonal merchandise guide covers planning short runs.

The design step is free. A custom mockup typically comes back within about 48 hours with no cost and no commitment. Free samples are available through an account executive.

Safety and sourcing

All products are safe for dogs and cats and are Proposition 65 compliant after safety testing. Manufacturing is in China and India, and shipping is by UPS and DHL.

Frequently asked questions

What is the best first item for a surf shop?

A bandana or a plush toy. Both are one size, so the per-size minimum is simple, both display well near the register, and both carry a logo or graphic clearly enough to read as the shop's own product.

Can we use our own logo and graphics?

Yes. Products are made to your colors, logo and artwork. The process starts with a free mockup, typically back within about 48 hours, so you can see the design on the product before anything is ordered.

Can we sell it online as well as in the store?

Yes. A pet line is light, ships well and gives the online shop a product that customers cannot find elsewhere under the shop's name.

Do we need pet industry experience?

No. PrideBites handles design, production and fulfillment from brief to doorstep and has worked with more than 500 brand partners. The shop brings its brand and its customers.

See your shop on the product

The fastest way to judge whether a pet line fits your store is to see your logo on it. Start a project for a free mockup, no cost and no commitment, or read more on reselling with PrideBites.