Home decor and furniture stores can add a branded pet line by treating it as a soft goods category rather than a pet category. Dog beds, blankets, placemats, teepees and toy baskets are furnishing items that happen to be for a dog, and they merchandise beside the sofa, not in a pet aisle. Ordered per size and per design in your own colors and logo, they turn a customer who already buys textiles from you into one who furnishes the whole household.

This guide is for the soft goods or accessories buyer at a home store deciding whether a branded pet set earns floor space.

Why this category belongs in a home store

The pet bed a customer already owns is usually the ugliest object in their living room. It was bought for the dog, in a pet shop, in colors chosen by a national brand, and it does not match anything. That is the gap a home store is uniquely equipped to fill, because matching things to rooms is the entire proposition of the store.

The market is large enough to matter. Roughly 95 million U.S. households own a pet, and pets accounted for $158 billion of U.S. spending in 2024, with $165 billion projected for 2026 (APPA). A furniture retailer sells to households, and most households have an animal in them.

There is a margin argument too. A branded dog bed in the store's own fabric direction cannot be price checked against a national brand on a phone, because it does not exist anywhere else.

What to carry

Lead with the items that read as furnishings.

• Dog beds. The anchor of the set and the reason the category works in this format. This is where the store's fabric and color direction does the most work.
• Blankets. Easy to stack, easy to gift, and a natural cross-merchandise with throws.
• Placemats. The feeding station is the second ugliest pet zone in a home, and a placemat is the simplest way to fix it.
• Teepees. Visually distinctive and the item most likely to be photographed on the floor of a room set.
• Toy baskets. Storage is already a home store category, and this is storage.
• Insulated stainless and laser-etched bowls. The hard goods counterpart to the textiles, and the logo surface is excellent.

One planning point that decides the buy: beds are sized. The minimum is per size and per design, and sizes cannot be mixed to reach a minimum, so a three-size bed program is three minimums and not one. Blankets, placemats, baskets and bowls are one size and are the lighter way in.

How to merchandise it

Do not build a pet endcap. The whole advantage of a home store is that it can show the product in a room.

Put the bed in the living room set, the placemat in the kitchen or dining set, the basket with the storage, the blanket on the sofa with the other throws. A customer who was not shopping for a pet product will see it in the context where they will use it, which is the only merchandising trick this category needs.

Keep the pricing and signage consistent with the surrounding furnishings rather than with pet retail. If the set is signed as a pet aisle it will be shopped as a pet aisle.

Minimums, timeline and what to plan around

The minimum order quantity is per size and per design. Mixing sizes to reach a minimum is not permitted. Quantity price breaks apply at thresholds that vary by product, so a deeper run on fewer items prices better than a thin run on many.

Production is six to eight weeks and does not include shipping time. A buyer working to a seasonal floor reset should count backwards from the reset and add transit on top of the production window.

Before production, a custom mockup is free, comes back typically within about 48 hours, and carries no commitment. For a category buyer this is the useful part of the process, because it produces something to put in front of a buying committee before any money is committed. Free samples are available through an account executive, and a rush sample can be arranged when a physical hand feel is needed to approve a textile.

Colorways are the real decision

Everything is made to your colors, your logo and your identity, which in this category matters more than the logo does. A home store's advantage is its palette. Matching the pet set to the season's fabric direction is what makes it a furnishing rather than a pet product with a store name on it.

That argues for running the pet set on the same seasonal calendar as the rest of the soft goods rather than as a standing year-round assortment. The mechanics of running a set on a seasonal cycle are covered in the seasonal programs guide.

Private label is available if you would rather the line carry a sub-brand than the store name.

How this differs from the other retail verticals

A gift shop buys on impulse and price point, so it leads with small giftable items. A garden center buys on the outdoor and seasonal calendar. A home store buys on room, palette and texture, which is why the assortment here inverts the usual one: the bed and the blanket lead, and the toys are the add-on rather than the anchor.

It is also a higher average ticket than any of the other retail formats in this series, because a bed is priced like a furnishing.

Safety and sourcing

All products are safe for dogs and cats and are Proposition 65 compliant after safety testing, which for a textiles buyer is usually the documentation question that comes up in the vendor review. Manufacturing is in China and India, and shipping is by UPS and DHL.

Frequently asked questions

Do we have to order every bed size?

No, and it is usually better not to on a first order. The minimum is per size and per design, so each size is its own minimum. Many buyers launch one mid size, prove the category, then add sizes on the reorder.

Can the products match our seasonal fabric direction?

Yes. Everything is made to your colors, your logo and your identity, and in this category the palette match is the point. Plan the pet set on the same seasonal calendar as the rest of your soft goods.

How long from approval to floor?

Production is six to eight weeks and excludes shipping time, with a free mockup step of about 48 hours before it. Count backwards from your floor reset date and include transit rather than treating production as the full lead time.

Should this sit in a pet section or in the room sets?

Room sets. The advantage a home store has over pet retail is context: showing the bed in a living room and the placemat in a kitchen sells it as a furnishing. A pet endcap gives that advantage away.

Can we see and feel the fabric before committing?

Yes. A free mockup comes back in about 48 hours with no commitment, and free samples are available through an account executive. A rush sample can be arranged when a buying committee needs to handle the textile before approving it.

Start a home store pet program

The fastest way to judge whether this fits your floor is to see a bed and a blanket in your own colors. Start a project for a free mockup, no cost and no commitment, or see how other retail formats run the same category by industry.

Last updated: September 2026