The Need

Tito's Handmade Vodka wanted a merchandise program that reflected its long-standing commitment to pets and the people who love them. Through its Vodka for Dog People initiative, Tito's has spent decades supporting animal welfare organizations, rescue efforts, and pet-focused causes, creating a strong connection with dog lovers across the country.

The Solution

PrideBites partnered with Tito's to create a collection of custom pet merchandise, including plush toys, bandanas, collars, leashes, and accessories inspired by the brand's iconic look and dog-friendly culture.

The Result

The merchandise helped bring the Vodka for Dog People mission to life, giving Tito's fans another way to celebrate their love of dogs while strengthening engagement at events, retail activations, and community initiatives. The collection became a natural extension of a brand already known for supporting pets and their people.